MG Motor UK
Supporting and maintaining the European presence of historic UK car brand.
When we took over the maintenance of the MG site in 2021, our first task was to create a solid foundation on which to build, reviewing and improving the UX and implementing changes and bug fixes across the entire UK portal and the network of individual sites for each MG dealer.
We have since supported the launch of new premium models for the MG Cyberster and MG IM5 and MG IM6, designing and developing new features to support internal KPIs, including custom car configurator tools, test drive booking, enquiries and brochure download.
The site was rebranded by Raised by Wolves in 2024 to support the launch of the new MG brand, and we worked closely with them to successfully implement the new vision.
Specific microsite created for launch of Cyberster model
unique visitors to Cyberster microsite
of visitors went on to configure their vehicle
Supported and maintained suite of UK sites developing strong relationships with peer agencies and platforms
Proactive development of new concepts and processes to improve UX and deliver greater results
users completed and submitted enquiries
