Master Builders Solutions
Building a global platform with local market impact.
Master Builders Solutions needed to launch a digital platform that reflected their new standalone brand and identity, unified thousands of products, and supported local markets with content tailored to their regions.
We were asked to design and build a scalable platform that could centralise complex product and technical data while allowing each market to manage its own content. This included multilingual support, custom user journeys per region, and integration with SAP for technical documentation.
The platform also needed to strengthen Master Builders Solutions’ visibility in search by improving local SEO, supporting structured content, and preparing for discoverability in AI-powered search experiences.
Combined Contentful and Netlify to create a central portal and 26 specific country sites
Global platform launched with regional sites for key markets
Fully scalable and flexible infrastructure using Contentful and Netlify
We were asked to design and build a scalable platform that could centralise complex product and technical data while allowing each market to manage its own content. This included:
The platform also needed to strengthen Master Builders Solutions’ visibility in search by improving local SEO, supporting structured content, and preparing for discoverability in AI-powered search experiences.
Increase in search visibility since launch
Supporting continuous expansion and optimisation across new regions and product lines
